Lead Generation Specialist

Location: Remote
Department: Sales
Reports To: Director of Operations

Position Overview

The Lead Generation Specialist plays a critical role in driving pipeline growth by identifying, researching, and organizing high-quality leads within K–5 schools and districts. This role focuses on building accurate, actionable data that empowers the sales team to effectively engage prospective customers.

This individual will be embedded within a career education sales team and paired directly with a full-cycle sales representative. Together, they will collaborate on strategic outreach efforts, focusing on targeted school districts identified as high-priority (“hot list”) opportunities.

This role is ideal for someone who is detail-oriented, proactive, and excited to partner closely with sales to drive meaningful growth and build strong district-level engagement strategies.

Role Responsibilities & Expectations

Strategic Sales Partnership

• Partner directly with a full-cycle sales representative to support targeted outreach efforts
• Collaborate on strategic plans to engage high-priority school districts (“hot list” accounts)
• Build a strong working relationship with your assigned sales rep to align on goals, priorities, and pipeline development
• Support account-based strategies to penetrate and expand within key districts

Prospecting & Lead Generation

• Identify schools, districts, and relevant educator contacts using online tools, directories, and state education websites
• Research and compile accurate contact information including names, titles, emails, and phone numbers
• Build targeted prospect lists aligned with strategic district focus areas

Research & Data Collection

• Verify and update existing school and educator records in the CRM
• Ensure all collected data is accurate, relevant, and up to date
• Gather insights on district size, structure, programs used, and potential opportunities

CRM Management

• Enter new leads and contacts into the CRM with complete and organized data
• Maintain data cleanliness by removing duplicates, correcting errors, and updating outdated records
• Tag and categorize leads appropriately (state, product interest, school type, district priority, etc.)

Task Creation & Sales Support

• Assign follow-up tasks to inside sales representatives (calls, emails, sample sends)
• Ensure your partnered sales rep has complete and actionable information prior to outreach
• Track task progress and support accountability in execution

Lead Qualification

• Perform light qualification of leads (school size, funding sources, programs used, potential interest)
• Identify and flag high-priority opportunities for immediate sales engagement
• Provide insights to your sales partner to refine outreach strategy

Pipeline Support & Reporting

• Build targeted lists for outbound campaigns by region, product, or market segment
• Provide weekly reporting on:
• Leads added
• Tasks created
• High-value opportunities identified
• Share trends and insights from research to inform broader sales strategy

Qualifications

• Strong attention to detail and organizational skills
• Ability to research and gather accurate information efficiently
• Experience with CRM systems (HubSpot preferred)
• Comfortable working with spreadsheets, databases, and online research tools
• Strong communication and collaboration skills
• Ability to work cross-functionally and build strong working relationships with sales team members
• Self-motivated with the ability to manage time and priorities independently

Compensation & Employment Structure

• Contract Period: First 90 days as a contractor
• Hours: 30-40 hours per week
• Compensation: Variable(based on experience)
• Full-Time Opportunity: After 90 days, performance will be evaluated for potential transition to a full-time employee role with access to company benefits

To apply:

Send your resume with a creative subject line that grabs our attention to anya@structuredliteracy.com

(Bonus points if it makes us laugh, curious, or impressed, we’re reading every single one 👀)